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Visual Design • Creative Direction • Brand Strategy
I’m a Toronto-based Senior Brand Designer who builds thoughtful, story-driven brands that connect strategy and emotion.
Currently, I lead design across Guardian Capital’s family of companies — developing brand systems, reimagining visual identities, and partnering with marketing, product, and C-suite teams to bring cohesive stories to life. My approach balances craft and strategy: design that not only looks good, but communicates clearly, scales seamlessly, and resonates deeply.
Whether refining an existing brand or building something entirely new, I focus on creating work that feels intentional, human, and a little unexpected.
Samples of Recent Work
I love incorporating fresh ideas while maintaining brand consistency. Here are a few projects I’ve recently worked on, from high-impact sales materials to large format event branding.
Threat IQ
Building trust through design — a sleek, cohesive identity for a cybersecurity brand.
RaeLipskie
Honouring legacy while embracing the future — a modern refresh for a heritage wealth firm.
MA
Repositioning a fintech brand to feel human, honest, and tech-forward.
Christensen
A modern brand refresh for a family-run real-estate business rooted in trust.
GuardBonds
Designing credibility and clarity for a new investment fund launch.
 
                         
              
             
              
             
              
             
              
            