GuardBonds

Client: GuardBonds – a suite of actively managed, defined-maturity bond portfolios under Guardian Capital Group.
Role: Senior designer leading the development of brand identity and marketing collateral for the fund launch.
Challenge: The team needed to introduce a new investment product in a way that simplified complex financial concepts, built credibility, and captured investor attention.
Key Solution: Created a polished, approachable visual identity and collateral system that clarified the product’s benefits while conveying reliability and growth potential.
Outcome: The GuardBonds launch received positive feedback, enhanced investor understanding, and increased engagement across digital and advisor-facing channels.